What We Are About
OUR GOAL
Our goal is to normalize taking care of yourself with self-care made simple.
We create products and partner with brands that provide the simplest, and most effective self-care and wellness tools to help you live a healthier, thriving, and happier life.
OUR BELIEF
We believe that everyone has a choice.
A choice to live a life that is their greatest human expression. A life that is gifted with health, well-being, and wholeness. A life full of self-love, self-care, and compassion for oneself and others—such that we can overflow and pour into others.
We want to help you forge positive habits that enable a happier, more thriving lifestyle curated by you.
OUR OFFERINGS
We offer an effective four-day-a-week Gratitude Journal packed with weekly gratitude tips and self-reflection: experience gratitude with our journal and take back control of your own well-being through our daily wellness planner.
OUR BRAND NAME - NUGALA
Our brand name was inspired by the late father of our founder. The name means "a peacemaker" or more literally, "someone who ends war".
Her father, a self-made man, passed away very suddenly in her most critical stage in life due to the stress factors of life (“the rat race”). We believe that he would have lived a long, thriving, healthier life if only he had normalized and practiced daily self-care.
NUGALA was coined by our founder as a tribute to him.
![](https://nugala.com/wp-content/uploads/2023/09/Copy-of-_DSC8850-Edit-scaled.webp)
OUR VALUES
![](https://nugala.com/wp-content/uploads/2023/09/pexels-antoni-shkraba-production.webp)
Continuous Curiousity
We love to learn and pour into ourselves in order to pour into others because a growth mindset is everything.
![](https://nugala.com/wp-content/uploads/2023/09/pexels-rdne-stock-project-8760675-scaled.jpg)
Inclusivity
We value diversity and more importantly, inclusivity of care for everyone, especially undermarginalized groups like strong, ambitious women because we are also human.
![](https://nugala.com/wp-content/uploads/2023/09/pexels-gary-barnes-6231630-scaled.jpg)
Laughter As Release
We believe adult living is intense and we can use laughter as a form of medicine because it is free.
![Smart Money](https://nugala.com/wp-content/uploads/2023/09/pexels-liza-summer-6348124-1-scaled.jpg)
Thriving, guilt-free
We want to help overachievers, especially women, to thrive and take care of themselves guilt-free, because we deserve it too.